About Sedona Verde Valley

Sedona Verde Valley is a place of startling beauty, unforgettable stories, invigorating adventure and tantalizing flavors. Our lush valley is nourished by the Verde River, Arizona’s only Wild and Scenic River, and embraced by green mountains and red rocks, a wonderland of more than 100 stunning trails and eight spectacular golf courses. Explore Native American cliff dwellings and relive the heyday of copper mining, ranching and farming. Stroll and shop for unique treasures in our historical old towns and thriving main streets. Sip award-winning wines in high country vineyards while bald eagles soar overhead. In the cool evenings, our brilliant, starry sky will stir your soul. Savor Sedona Verde Valley—a place of distinctive culture and extravagant nature.


Sedona Verde Valley is a collection of six communities (Camp Verde, Clarkdale, Cottonwood, Jerome, Sedona, and Yavapai-Apache Nation) located in North Central Arizona. It is roughly 2 hours from Phoenix, 2.5 hours from the Grand Canyon, 50 minutes from Flagstaff, and 4.5 hours from Las Vegas.  


The Sedona Verde Valley Tourism Council brings together the six communities of Camp Verde, Clarkdale, Cottonwood, Jerome, Sedona, and Yavapai-Apache Nation to celebrate local culture and enhance economic opportunities through tourism while promoting conservation.

Our mission is to unify Sedona Verde Valley into a cohesive destination and promote tourism in a way that celebrates local culture, protects the environment, and sustains the local economy. A healthy local economy goes hand in hand with a healthy Verde River, and SVVTC is partnered with three local environmental organizations in order to alleviate population, agricultural, and environmental stresses on the river.

Our vision is that by 2025, Sedona Verde Valley will be a greener, more international, year-round destination. Our iconic landscapes will draw high-value visitors and tourism will be an engine for conservation while creating valuable, rewarding jobs for residents.

The Council is supported by annual contributions from the communities of Sedona Verde Valley and paid partnership from area businesses. Membership in SVVTC is free and open to all tourism sector businesses in Sedona Verde Valley.

Contact Information

Please email [email protected] for current media inquiries.

The official media contact for the Sedona Verde Valley Tourism Council is:

Erin Bruce
Communications Manager
45 Sunset Drive, Sedona, AZ 86336
[email protected].

Camp Verde

Camp Verde, the only gateway to Arizona’s two Wild and Scenic rivers, is a vibrant agricultural community and the valley’s oldest frontier settlement. A must-visit for adventurers and history buffs alike, Camp Verde is located in the center of Arizona, less than an hour from Phoenix, Flagstaff, Prescott, and Payson.

With the region’s only access to the Verde River and Fossil Creek, Camp Verde is a great base for kayaking, canoeing, rafting and tubing. Hikers, mountain bikers and horseback riders will find a rich network of scenic trails leading up into the surrounding highlands. History buffs will find much to explore here including the Fort Verde Historic State Park, which interprets the life of frontier soldiers and families in the 1880s. Other historical sites include the 1916–17 George Hance House, which was built for cattleman and postmaster George Hance.The historical house museum (open by appointment) presents period furnishings and art as well as tools, books and clothing Just around the corner on South Main Street, the Camp Verde Historical Society Museum exhibits photographs, art and printed matter that tell the story of early frontier days in the valley.

Spread across the region are hundreds of early culture sites including Montezuma Castle National Monument, where visitors can see the ruins of a five-story cliff dwelling built by the Southern Sinagua people between 1100 and 1425. A short drive from the cliff dwelling is Montezuma Well, a Sinagua site considered sacred by the Yavapai. The Verde Valley Archaeology Center, on South Main Street, preserves artifacts, interprets the region’s early cultures and presents a display from the Yavapai-Apache Nation.

Other popular experiences include a stop at the town’s microbrewery, winery tours and tasting room visits, the 104-acre Out of Africa Wild Animal Park, and Cliff Castle Casino, voted Arizona’s No. 1 casino 16 years in a row.


Built in 1912 at the base of Cleopatra Hill, Clarkdale is located on two mesas overlooking the Verde River. One of the first master-planned communities in Arizona, Clarkdale was built to provide housing and amenities for the employees of the United Verde Copper Company. Today the original town’s site is recognized as a Historic District with the National Register of Historic Places.

A stroll along Clarkdale’s vibrant Main Street will reveal engaging local restaurants and businesses, the Arizona Copper Art Museum and Four Eight Wine Works, a local winemakers’ cooperative. Clarkdale is also the home of the Verde Canyon Railroad, which offers a variety of experiences including a four-hour roundtrip journey past Native American ruins and historical sites with views of bald eagles, herons and other wildlife.

The 42-acre Tuzigoot National Monument, a National Park Service site, is a 800-year-old Sinagua pueblo with an interpretive museum and surrounding hiking trails. Tavasci Marsh, located within the park site,  is a spring-fed freshwater wetland that has been designated as an Important Birding Area by the North American Audubon Society. Arizona State Parks also manages portions of the Verde River Greenway along the Verde River in Clarkdale. The community is surrounded by lands of the Prescott National Forest to the west and lands of the Coconino National Forest to the east.


Named for the beautiful Cottonwood trees that grow along the Verde River, Cottonwood has grown from a small farming community to Verde Valley’s population center. Charming Old Town draws visitors with its postcard-worthy Old West atmosphere including nearly three dozen Prohibition-Era buildings. Highlights include the Old Town Center for the Arts, Arizona’s oldest craft distillery, a local brewery and tasting rooms for four local wineries, offering live music on the weekends. A favorite Cottonwood attraction is the Blazin’ M Ranch Wild West Adventure, a living history experience and chuckwagon dinner show.

The beautiful Verde River runs through Cottonwood, and the town is near the spectacular Oak Creek Canyon area. Nearby recreational areas include Prescott National Forest, Riverfront Park, Dead Horse Ranch State Park, which offers camping and RV facilities, trails for hiking, biking and horseback riding, and 20 acres of lagoons stocked with rainbow trout November through March.  The Verde River Greenway State Natural Area is adjacent to Dead Horse Ranch State Park, and offers great birdwatching, hiking, fishing and picnicking opportunities and canoe or kayak launch access for the Verde River Paddle Trail.


A visit to picturesque Jerome includes exploring the winding streets carved into Cleopatra Hill, which juts a mile in the air. Visitors will want to stop at the Mine Museum for insight into Jerome’s copper mining past. Refurbished in 2007, the museum is on the site of the once elegant Fashion Saloon. The compact museum boasts a beautiful hammered tin ceiling and interprets Jerome’s early history, from gambling and the red light district to education, mining, commerce, medicine, the arts—even El Barrio Chicano, the city’s Mexican town.

Nearby is the Jerome State Historic Park, which features the 8,000 square-foot adobe home that once belonged to James Douglas, the owner of the Little Daisy Mine. When it was built in 1916, the Douglas Mansion had all the cutting-edge conveniences of its day, including steam heat, electricity, telephone service and a central vacuum system. Today the building, with its high ceilings and multiple fireplaces, is devoted to recounting the history of the Jerome area and the Douglas family through photographs, artifacts and a 25-minute video. The library has been restored as a period room.

Jerome’s wealth of galleries and artist studios will delight visitors interested in the arts. The popular Jerome Art Walk, which began in 2006, takes place the first Saturday of every month. Visitors come for the quality and diversity of the work, which ranges from , photography, sculpture, painting, and ceramics to fiber art, fused glass and jewelry and for the festive charm of evening in Jerome. Award-winning restaurants, tucked into renovated historical buildings, boast some of the best dining in the region.


Sedona, named the most beautiful place on earth by USA Today in 2013, is situated in a rugged, unique geological area that has mesmerized visitors for decades. Breathtaking panoramic views of iconic red rock countryside stretch out in every direction. Sculpted by water and wind over millions of years, Sedona’s major red rock monoliths have come to be affectionately identified by names such as Cathedral Rock, Courthouse Butte, Eagle Head Rock, Coffeepot Rock and even Snoopy and Lucy of Peanuts fame. Some of these sites are said to be vortexes—sources of beneficial energy.

In addition to the draw of its inspiring landscape, Sedona appeals to visitors who want to hike, horseback ride, or criss-cross the area in a bouncing Jeep and then enjoy the comfort of a deluxe hotel, country inn, B&B or resort at night. Indeed, this is the paradox and enchantment of Sedona: upscale accommodations, unique shops, inspiring art galleries and fine restaurants nestled in a rugged canyon surrounded by the

1.8 million-acre Coconino National Forest. The forest encompasses seven intriguing wilderness areas adding to an extensive list of sightseeing and recreational options that includes state parks and national monuments. It is hardly a surprise that the winding road through Oak Creek Canyon is not only Arizona’s first officially designated scenic highway, it is the also first leg of the beautiful drive from Sedona to one of the world’s great wonders, Grand Canyon National Park.

Yavapai-Apache Nation

A sovereign Native American tribe from the Verde Valley, the Yavapai-Apache Nation comprises five tribal communities in the Verde Valley: Tunlii, Middle Verde, Rimrock, Camp Verde and Clarkdale.

Yavapai and Apache history in the Verde Valley spans several hundred years. The Yavapai originate from Yuman-speaking people known as the Pai. The Apache descend from an Athapaskan background similar to other Apache groups to the East. The two indigenous groups co-existed in the region while maintaining their distinct cultures and languages, and became one tribal nation in 1934.

The Yavapai-Apache Tribal Administration Complex, Tribal Court, Council Chambers, and Cliff Castle Casino are located on the reservation in Camp Verde, about 90 miles north of Phoenix and 40 miles south of Flagstaff, along Interstate 17.

The Chapel of the Holy Cross has been a compelling Sedona landmark since its completion in 1956. Designed by Marguerite Brunswig Staude, a pupil of Frank Lloyd Wright, the Chapel appears to rise out of the surrounding red rocks. The towering cross and stunning panorama of buttes, valley and sky are a source of inspiration inviting rest and reflection. (This site presents incredible photo opportunities in all directions!)  

The Coconino National Forest is one of the most diverse National Forests in the country with landscapes ranging from the famous Red Rocks of Sedona to Ponderosa Pine Forests, to alpine tundra. Explore mountains and canyons, fish forest lakes and wade in lazy creeks and streams.

Dead Horse Ranch State Park in Cottonwood has identified over 100 bird species in its immediate environs. It also has excellent camping and RV facilities, as well as a lagoon stocked with Rainbow trout from November through March. The Verde River which flows past Dead Horse and winds its way through the Sedona Verde Valley may be fished for catfish, bass and trout.

Fort Verde State Historic Park is the best preserved example of an Indian Wars period fort in Arizona. Spanning from 1865 through 1890 Camp Lincoln, Camp Verde and finally Fort Verde were home to officers, doctors, families, enlisted men, and scouts. Fort Verde was the primary base for General George Crook’s U.S. Army scouts and soldiers  

The Honanki Heritage Site is a cliff dwelling and rock art site is located near the town of Sedona. The Sinagua, ancestors of the Hopi, lived here from about AD1100 to 1300 preparing meals, raising their families, and making tools from stone, leather, and wood. Nearby they hunted for deer and rabbit, tended various crops, and gathered edible wild plants.  

Jerome State Historic Park is known as the “Billion Dollar” Copper Camp. Jerome’s modern history began in 1876 when three prospectors staked claims on rich copper deposits. They sold out to a group which formed the United Verde Copper Company in 1883. The resultant mining camp of board and canvas shacks was named in honor of Eugene Jerome, the venture’s principal backer. Hopes for the enterprise ran high, but the costs of operating, especially for transportation, outstripped profits, and the company folded in less than two years.  

Montezuma Castle is not actually a castle, and Montezuma was never here! This five-level, 20 room cliff dwelling nestled into a limestone recess high above Beaver Creek served as a “high-rise apartment building” for prehistoric Sinagua Indians over 600 years ago. It is one of the best preserved cliff dwellings in North America.  

Montezuma Well is not a well but a sinkhole. The water of Montezuma Well enters from two underground springs, and over one and a half million gallons of water a day flow into it. The pond is fed by a underground water cavern, and the water exits through another cavern, then to an existing Sinagua Indian irrigation canal.  

Oak Creek Canyon, just south of Flagstaff, State Rt. 89A descends a breathtaking series of switchbacks into a scenic, smaller cousin of the Grand Canyon. Known for colorful rocks and unique formations, Oak Creek Canyon is famous the world around for its spectacular scenery.  

Palatki Heritage Site features rock art sites and ruins of the Sinagua. There are two trails at Palatki Heritage Site, one that takes hikers to the Sinagua cliff dwellings, and a second that leads to the rock art alcoves.   

Red Rock Crossing is the location of the towering Cathedral Rock, the most photographed scenes in the southwest. People come here to fish, swim, and wade in the creek, as well as to picnic and photograph the scenery.  

Red Rock State Park is a colorful park in Sedonaboasting the land-based ecosystem closely associated with Oak Creek and providing the setting and opportunity environmental education and relaxtion.  

Slide Rock State Park, originally the Pendley Homestead, is a 43-acre historical apple farm located in Oak Creek Canyon. The park is named after the famous Slide Rock, a stretch of slippery creek bottom adjacent to the homestead. Visitors may slide down a slick natural water chute or wade and sun along the creek.

Tuzigoot National Monument honors the ancient pueblo built by the Sinagua people. The pueblo consisted of 110 rooms including second and third story structures, the first of which were built around A.D. 1000. The Sinagua, who also built Montezuma Castle, were agriculturalists with trade connections that spanned hundreds of miles and left the area around 1400. The site is currently comprised of 42 acres.

V-V Petroglyph Site is a Rock Art Legacy from the Southern Sinagua of the Beaver Creek Community. This is the largest known and one of the best-preserved petroglyph site in the Sedona Verde Valley.

The Verde Canyon Railroad is often referred to as the finest train ride in Arizona, acclaimed as Arizona’s longest-running nature show. The Verde Canyon Railroad is the #1 outdoor attraction for visitors coming to Sedona and is an easy 25 mile drive southwest on scenic Highway 89A.

Vortexes are areas that have high concentrated energies conducive to prayer, meditation and healing and are considered globally recognized power spots. There are 4 Vortex sites in Sedona: Cathedral Rock, Bell Rock, Airport Mesa and Boynton Canyon.    

Cliff Castle Casino is where you’ll find more fun, excitement and friendliness than any other casino in Arizona. Slots? Absolutely, and all the popular ones, too. Poker? You bet, in a casual and friendly atmosphere. Blackjack? Of course, 24 hours a day!   

The Sedona Trolley provides city and scenic tours and is a must-do in Sedona! See all of Sedona on the two scenic and informative tours, each lasting approximately 55 minutes.  

Wineries & Vineyards are abundant in the Sedona Verde Valley. The 7 wineries found here produce handcrafted, limited production wines in both white and red varietals, as well as library wines and multi-grape bottles. Several have been applauded by wine critics and have won national awards.

“Arrested and Sent to Jail for Wine Making”

The story of Henry Schurman, Sedona’s first winemaker, who paved the way for the Sedona Verde Valley’s seven wineries, despite facing challenges with the mining industry and the prohibition laws in the 1920s.

“Take a Spiritual Vacation in Sedona: Vortex Powers”

Designated by USA Today as America’s most beautiful city, Sedona, Arizona offers far more than scenic wonders. Many also consider Sedona the U.S.’s premier destination for spiritual vacationing. 

“Native American Indian Sites in Sedona & the Verde Valley”

Evidence that the Sedona Verde Valley was discovered centuries before Columbus is visible in the many ruins and petroglyphs, fascinating thousands of modern explorers who are drawn to this area each year.

“Greening the Sedona Valley; the Best Kind of Recycling.”

With “sustainability” becoming the watchword of travelers, the Sedona Verde Valley is well positioned to accommodate the rising trend of ecotourism. The region has a long history of protecting and preserving not just the scenic splendor that abounds, but also the cultural heritage that defines the valley. Located in Sedona adjacent to Tlaquepaque, the Institute of EcoTourism presents weekly and monthly events at the visitor center and throughout greater Sedona.

“Between a Rock and a Hard Place is Magnificent Verde Valley”

An exploration of the Sedona Verde Valley’s magnificent rocks and parks, this article explores Slide Rock Park, America’s favorite Arizona State Park, and one that provides a natural water slide that invites everyone to be a kid again. Carved by the cascading waters of Oak Creek, the smooth sloping ledges curve downstream, carrying even the most resistant along in the current. Pools for swimming abound and trout fishing enthusiasts can wet their lines.